Inspired by Gandhi's 'My Experiments with Truth' 360 management students sold 11,000 copies of Gandhi Autobiography within a month

Inspired by Gandhi's 'My Experiments with Truth'

360 management students sold 11,000 copies of Gandhi Autobiography 

to get hands-on experience of marketing

Now if you see many people reading Gandhi’s autobiography on roads, trains, buses or any other public places, don’t be surprised. It’s because 360 MBA students from Chetana Institute of Management & Research, Mumbai, sold 11,000 copies of ‘My Experiments with Truth’ in a month of March.

The idea of this project is to get some hands-on experience of sales, operations, finance and systems management. The students have handled all the responsibilities from design of the programme, sponsorship, operations, marketing, permissions and sales themselves.

The students wearing T-shirts with Gandhi’s messages and carry similar bookmarks and stickers sold copies of ‘My Experiments With Truth’ in English, Hindi, Marathi and Gujarati at malls, cinema houses, corporate offices, BMC and other public places across the city.

The project, ‘JAGRUTI’ a part of their academic programme, is being implemented jointly with Bombay Sarvodaya Mandal and NITIE. Prof Aparna Rao was in-charge of this campaign. Earlier, the students had set themselves a target of selling 6,000 copies of the book in a month; they met it within a fortnight. An inter-class competition in reaching out to corporate and others helped them to improve their marketing skills.

Gandhi’s Autobiography is the highest-selling books in the country. This year, up to now, over 3.36 lakh copies of the autobiography in 16 Indian languages were published and sold by Navjivan Trust, Ahmedabad.

6th International Youth Peace Festival

To mobilizing YOUTH to unite the WORLD,

YUVSATTA is organising

6th International Youth Peace Festival

from September 27 - October 2, 2011

at Peace-city, Chandigarh, India

Last date of Registration: April 30, 2011

Click here to know more...

Long live Gandhiji

('Faiz-a-Faiz' editorial from of the Pakistan Times date February 02, 1948.)

The British tradition of announcing the death of a king is "The king is dead, long live the king!"Nearly 25 years ago, Mahatama Gandhi writing a moving editorial on the late C.R Das in his exquisite English captioned it as "Deshbandhu is dead, long live Deshbandhu!" If we have chosen such a title for our humble tribute to Gandhiji, it is because we are convinced, more than ever before that very few indeed have lived in this degenerate century who could lay greater claim to immortality than this true servant of humanity and champion of downtrodden. An agonizing 48 hours at the time of writing this article, have passed since Mahatama Gandhi left this mortal soil. The first impact of the shock is slowly spending itself out, and through the murky mist of mourning and grief a faint light of optimistic expectation that Gandhiji has not died in vain, is glowing. Maybe it is premature to draw such a conclusion now in terms of net result, but judging by the fact that the tragedy has profoundly stirred the world's conscience, we may be forgiven if we lay store by the innate goodness of man. At least we can tell at the top of our voice suspicious friends in India that the passing away of Gandhiji is as grievous a blow to Pakistan as it is to India. We have observed distressed looks, seen moistened eyes and heard faltering voices in this vast sprawling city of Lahore to a degree to be seen to be believed. We have also seen spontaneous manifestations of grief on the part of our fellow...

Read on: http://www.viewpointonline.net/faiz-on-gandhi.html

Global leaders inspired by Mahatma Gandhi, says Dalai Lama

Tibetan spiritual leader Dalai Lama on Friday said several international personalities were inspired by the principles of non-violence and religious harmony propagated by Mahatma Gandhi. 

"Several international personalities are inspired by Mahatma Gandhi's principles of non-violence and harmony, which were born in India. They have understood India's values," Lama said, addressing a discourse on 'Ancient Wisdom, Modern Thought' at the University of Mumbai here.

"Non-violence and religious harmony are the two treasures of India. I feel people should learn religious harmony and non-violence from India. The country is a role model for others for non-violence and religious harmony," he said.

Dalai Lama spoke highly of India, saying the concept of non-violence or 'ahimsa' was an ancient Indian philosophy.

The Buddhist leader asked the youth of the country to play an active role in the promotion of non-violence and religious harmony.

Expressing concern over global warming, the spiritual leader said, "Global warming poses a real danger to mankind and could become a reason for flooding and mud slides across Asia".

Maharashtra Minister for Higher and Technical Education Rajesh Tope and Vice-Chancellor of the University Dr Rajan Welukar were present on the occasion.

Courtesy: http://economictimes.indiatimes.com/news/news-by-industry/et-cetera/global-leaders-inspired-by-mahatma-says-dalai-lama/articleshow/7523479.cms

Towards an Education India: Gandhian Engineering of Higher Education

Article published in 'The Free Press Journal' dt. 07.02.2011

Mahatma Gandhi tops TIME's list of top 25 political icons

Some conquered hearts, others marauded; some were known for their tyrant ways, others won over through their political acumenship. TIME magazine has listed 25 of such great political icons of all time. The list, topped by Mahatma Gandhi,

Read more at: http://www.ndtv.com/album/detail/mahatma-gandhi-tops-time-s-list-of-top-25-political-icons-9100?cp