Inspired by Gandhi's 'My Experiments with Truth' 360 management students sold 11,000 copies of Gandhi Autobiography within a month

Inspired by Gandhi's 'My Experiments with Truth'

360 management students sold 11,000 copies of Gandhi Autobiography 

to get hands-on experience of marketing

Now if you see many people reading Gandhi’s autobiography on roads, trains, buses or any other public places, don’t be surprised. It’s because 360 MBA students from Chetana Institute of Management & Research, Mumbai, sold 11,000 copies of ‘My Experiments with Truth’ in a month of March.

The idea of this project is to get some hands-on experience of sales, operations, finance and systems management. The students have handled all the responsibilities from design of the programme, sponsorship, operations, marketing, permissions and sales themselves.

The students wearing T-shirts with Gandhi’s messages and carry similar bookmarks and stickers sold copies of ‘My Experiments With Truth’ in English, Hindi, Marathi and Gujarati at malls, cinema houses, corporate offices, BMC and other public places across the city.

The project, ‘JAGRUTI’ a part of their academic programme, is being implemented jointly with Bombay Sarvodaya Mandal and NITIE. Prof Aparna Rao was in-charge of this campaign. Earlier, the students had set themselves a target of selling 6,000 copies of the book in a month; they met it within a fortnight. An inter-class competition in reaching out to corporate and others helped them to improve their marketing skills.

Gandhi’s Autobiography is the highest-selling books in the country. This year, up to now, over 3.36 lakh copies of the autobiography in 16 Indian languages were published and sold by Navjivan Trust, Ahmedabad.